US Residents Privacy Notice
This US Residents Privacy Notice is for individuals residing in the following US states: California, Colorado, Connecticut, Virginia, and Utah. It supplements the information contained in our main Privacy Statement at https://theadgroup.com/privacy-policy/. It explains how we collect, use, and disclose your personal information and how to exercise your rights under various applicable privacy laws in the United States, including the California Consumer Privacy Act of 2018 (“CCPA”), California Privacy Rights Act of 2020 (“CPRA”), the Colorado Privacy Act, the Connecticut Act Concerning Personal Data Privacy and Online Monitoring, the Utah Consumer Privacy Act, and the Virginia Consumer Data Protection Act (collectively, the “US Privacy Laws”).
1. Collection, Use, and Disclosure
- We collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you (“personal information“). Personal information does not include publicly available information from government records or that we reasonably believe you have made available to the general public, deidentified information (which we do not attempt to reidentify), aggregated information, or other exempted information under US Privacy Laws.
- The table below sets out the categories of personal information that we have collected and disclosed, and the categories of third parties with whom we disclose that information for a business purpose, within the last twelve (12) months. We do not collect, use, or disclose information that the US Privacy Laws consider to be “sensitive personal information.” We have not “sold” your personal information, nor have we “shared” your personal information, as that term is defined in the CCPA, in the preceding twelve (12) months. To learn more about how we process personal information, please review our Privacy Policy.
- Our Website and Services obtain the categories of personal information listed above from the following sources:
- Directly from you. For example, if you contact us, request our Services, or otherwise provide it to us, and in each instance only to the extent you provide us with your personal information.
- Indirectly from you. For example, from observing your interactions on our Website.
- From our customers. For example, through information we collect in the course of providing Services to our customers.
- From Measurement Partners. For example, from your interaction with an advertisement.
- From advertising partners. For example, publishers, ad exchanges, ad networks and other ad technology companies may provide us with information.
- From our affiliates.
| Category | Types of Information Collected | Disclosed for a Business Purpose |
| Identifiers | Name, Cookie IDs, Internet Protocol (IP) address, Email address, Account ID, Unique device IDs | Cloud storage providers, analytics providers, payment processors, advertising partners, email service providers |
| Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). | Name, Address, Telephone, Payment & Banking Details (some personal information included in this category may overlap with other categories). | Cloud storage providers, payment processors, and affiliates. |
| Commercial information | Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | Cloud storage providers, analytics providers, advertising partners, customers, and affiliates. |
| Internet or other similar network activity | Information on a person’s interaction with a website or advertisement (e.g., impressions, clicks, date and time of visit) and other technical information (e.g., device type, browser type, operating system, Internet service provider). | Cloud storage providers, analytics providers, advertising partners, customers, and affiliates. |
| Geolocation data (non-precise location data only) | City-level location derived from your IP address. | Cloud storage providers, analytics providers, advertising partners, and affiliates. |
| Inferences drawn from other personal information | Profile reflecting a person’s preferences, characteristics, web-behavior. | Not disclosed. |
2. Use of Personal Information
- We use and disclose personal information to:
- Provide, build, and improve the Services, including providing customer users with access to the Services and providing support.
- Build segment profiles for our customer’s marketing and advertising purposes, where the segment profiles are built exclusively for the specific customer who provided your IP address, cookie ID, and/or hashed email address to allow us to show interest-based ads to you on behalf of the customer, and are not used to provide services to other customers.
- Serve interest-based advertising on an individual’s desktop, mobile, and/or connected television device.
- Engage in analytics and research.
- Comply with the law, prevent fraud, enforce our agreements, exercise or defend legal claims and protect our rights or the rights of third parties.
- Provide reporting, attribution, and frequency capping for our customers’ advertising campaigns.
- Communicate with our customers, including providing information about current or future marketing opportunities, updates about our company or our Services, release updates, webinars, and events we are hosting.
- As described to you when collecting your personal information or as otherwise permitted by US Privacy Laws.
3. Retention of Personal Information
- We keep personal information for a rolling period of one (1) year from the last website visit of our customers’ websites or the Website, as applicable. If our contract terminates with a customer, we do not further collect or use personal information received from the customer.
4. Your Rights and Choices
Depending on where you live and subject to certain exceptions, some or all of the following rights regarding your personal information may be available to you:
A. Right to Know
You have the right to request that we disclose certain information about our collection, use, and disclosure of your personal information and our data practices.
For California residents, once we receive and confirm your verifiable consumer request, we will disclose to you: (i) the categories of personal information we collected about you; (ii) the categories of sources for the personal information we collected about you; (iii) our business or commercial purpose for collecting that personal information; (iv) the categories of third parties with whom we disclose that personal information; (v) the specific pieces of personal information we collected about you; (vi) the categories of personal information that we disclosed for business purposes.
B. Right to Correct
You have the right to request that we correct inaccurate personal information that we maintain about you.
C. Right to Delete
You have the right to request that we delete personal information that we collected from you or about you, subject to certain exceptions.
D. Right to Object to Targeted Advertising
You may have the right of opt-out of the processing of your personal information for the purposes of targeted advertising.
E. Exercising Your Rights
To exercise any of your rights described above, please submit a verifiable consumer request by emailing us at the following email address: legal@theadgroup.com or by otherwise using the contact information below.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. To verify your identity, we may need to collect additional information to verify your identity, such as your IP address or government-issued ID. Making a verifiable consumer request does not require you to create an account with us.
Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. We may ask such third party to verify your identity before processing your request to protect your information and the integrity of our services, such as by providing signed permission from you to make the request on your behalf, and may need to verify their identity, such as by requesting a valid government-issued ID. You may only make a verifiable consumer request to know twice within a 12-month period.
We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request. In addition, where applicable, we will provide you with more information about our appeal process. When you submit a request or launch an appeal, we will limit our collection of your personal information to only what is necessary to securely fulfil your request or process your appeal. We will not require you or your authorized agent to pay a fee for the verification of your request or appeal. We will not discriminate against you for exercising any of your rights.
5. Changes to Our Privacy Notice
We reserve the right to amend this Notice. When we make changes to this Notice, we will post the updated Notice on the Website, update the Notice’s effective date and take any other steps as required by applicable law.
6. Contact Information
If you have any questions or comments about this Notice, the ways in which The Ad Group collects and uses your information described here and in our Privacy Policy, your choices and rights regarding such use, please do not hesitate to contact us at:
Email: legal@theadgroup.com
Wilmington, DE 19801, United States